The Evolution from
Save My Bacon to SMB
From the start, we grew frustrated with lending services in NZ that didn’t meet our needs. We’re fed up with the lack of transparency, simplicity, and unfair terms.
Initially, Save My Bacon carved out its niche by offering quick, reliable financial solutions to those in need, with the promise of ‘saving your bacon’ in times of financial need.
However, as the business grew, so did the realisation that the lending landscape was ready for a revolution. The team at Save My Bacon saw more than just a ‘rescue’ service; they saw an opportunity to redefine what lending could look like.
This vision led to a decision – to transition from Save My Bacon to just ‘SMB’.
The name change was more than cosmetic. It symbolised a broader business change.
SMB encapsulates a new way of thinking
More transparency, more simplicity, and more fairness – qualities that seemed increasingly missing in the lending space.
So, welcome to the new SMB
An approach built on 3 beliefs
Transparency
Every fee, rate, and term will be laid out clearly from the start. No hidden costs, no surprises.
1
Simplicity
Applying for a loan will be streamlined as much as practical, cutting out the jargon and the maze of paperwork.
2
Fairness
Terms will be fair. The aim is not just to lend, but to help borrowers understand and manage their money better.
3
The rebranding to SMB was also about creating a new look – a fresh identity that resonated with the modern borrower who values honesty and transparency. The name change reflects this – to be more than just a lender, an enabler. The name is changing, but our same 4.9-star Trust Pilot service will always remain.
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